Branding colour palette

New Logo Design & Branding. What You Need To Know.

Logo design can sometimes almost be an afterthought for a new business. When you’re starting up your small business, or rebranding, the costs sure do add up and it’s always necessary to save where you can. But here’s why it’s not worth skimping on your logo… You may be in a hurry to get your
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Insignia Crew logo symbol

New Logo For A Startup Business

We were approached to take a look at the logo design for a one-year-old startup business called Insignia Crew. At the time they were just using a simple font but really wanted a proper, sophisticated logo with a symbol that could be used for social media profiles, corporate polo shirts, stationery and so on. They
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Which Is The Best Website Platform To Choose? Plus Gutenberg Uncovered.

There are four main CMS website platforms which you’ll probably be familiar with: Wordpress, Shopify, Wix and Squarespace. We work on lots of different websites and I’m often asked which one to use. Ultimately, we’ll always build in Wordpress unless another one is specifically requested, but which one is the best website platform your business?
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website revamp

Revamped Website Gets High Industry Praise.

It’s not always necessary to launch a whole new site, it could be possible to focus on a revamped website instead. Case in point… A UK-based client specialising in the recruitment of elite armed forces professionals for superyachts, approached me with two main business objectives: Following unsuccessful outcomes with two design agencies, they were desperate
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ecommerce site

New E-commerce Site Takes Online Sales From 0 to 20%

Hearts Desire Homewares came to me at the beginning of last year interested in help with social media content. I took a look at their e-commerce site, asked questions about online strategy and goals, current online sales and so on… It all pointed to needing a brand new site. This isn’t easy for a small
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Product Styling For A New Kids Brand With A Startup Budget.

I was approached by the lovely Jodi of Wander And Wonder Kids to help her with product styling for the launch of her website and for PR.Products included kids bedding (bassinet and cot size); bunting and handmade wooden cars.The Brief:Set: Timber floorboards & white walls.Clean but relaxed lines.Scandi/monotone/neutral colours with boho styling… but not too much
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Styling & Cold Calling For Kids Organic Bedding Brand.

One day, towards the end of last year, I was about to move back into full time employment when my phone rang.A lovely lady had come across my business on Instagram, visited my website, and wondered if I could help her with some styling and cold calling.I was already working almost-full-time (but part-time – you
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Small Business Launch On A Small Business Budget.

In 2014 I worked with Green Lullaby on product styling to help launch them into the Australian retail market. They have sole distribution of Eco-friendly kids furniture, storage and play items made entirely of cardboard with designs that are fun, smart, stylish, extremely sturdy and easy to assemble. I mainly worked on content for the new site, press releases,
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National Product Exposure For A Small Business Brand.

I worked with HY’s Renovations for a number of years, and in 2013 they wanted to focus on nursery renovations as well as product exposure for a new range of custom-made nursery furniture.Having established that the owner was open to offering a nursery renovation as part of a prize pack, I approached the one-stop-shop to see
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