Taking An E-Commerce Site From Zero To Hero

Hearts Desire Homewares came to me at the beginning of last year interested in help with social media content. I took a look at their e-commerce site, asked questions about digital strategy and goals, current online sales and so on. And it all pointed to needing a brand new site.

This isn’t easy for a small business to hear (particularly after investing fairly recently in a new website) A complete rebuild isn’t always necessary, but in all cases I’ve worked on it has always, always been worth it.

Besides, I’m passionate about delivering websites that look amazing but function properly too, without busting your budget. And there’s no point investing in social media if you’re going to lose customers when they get to your website.

The Brief – E-Commerce Site; Logo & Product Styling/Photography

Aside from making the new website less pink and to look more professional, it just wasn’t working properly and wasn’t generating any sales. Here’s the old homepage…

The TUBU Package

In addition to the web build, we needed to address the product photography so that it looked more stylish. So our package included the following:

• Designed a new logo.
• Hire a studio and photographer and style over 130 products (in 6 hours)
• WordPress development including setup of theme.
• Web hosting and set up of GSuite.
• Basic onsite SEO.
• Google Analytics setup (with complete goal tracking)
• Social media integration.
• eCommerce – including setup of tax, shipping and payment options.
• Organised setup of a PayPal merchant account for easy online transactions.
• Sorted out an eBay issue and set up a new store with the eBay plugin which syncs automatically to Woocommerce.
• Added a contact form, newsletter sign-up and a blog.
• Added Afterpay.

Styling

Well-styled products with a clean background were much more attractive to online buyers.

The Outcome

Results have been incredible. Despite being in a crowded online homewares sector, Hearts Desire quickly covered their investment and have rapidly grown their online sales. In fact, online sales went from zero to generating 20% of their business revenue in the first year.

Hearts Desire look after their customers and have received fantastic reviews which have also helped to boost their SEO. We have since built another site for a new wholesale business for them and they have been an absolute pleasure to work, with so I couldn’t be more delighted for them!

Get in touch for a free site analysis or a chat about a new website for your business. Having worked with plenty of agencies, it’s not going to be as expensive as you might think.