New Logo & Revamp Of Existing Website Gets High Industry Praise.

Insignia Crew, a UK-based client specialising in the recruitment of elite armed forces professionals for superyachts, approached me with two main objectives:

  1. Following unsuccessful outcomes with two design agencies, they were desperate for a logo.
  2. Revamp existing website as it looked a bit 'flat' and they wanted it to be more dynamic.

Firstly we briefed our designer on the logo. It was a very detailed brief. Having been through the process twice with different agencies already, Insignia Crew knew exactly what they did and didn't want. With such detail came a huge responsibility to get it right!

However, in Round One of concepts, the logo was approved.

"Well, you’ve nailed it and thank goodness for that! I don’t think my nerves or patience could have coped with briefing another designer if it hadn’t worked out... I was so nervous opening your attachment to view the examples and was praying there would be a corker in there and there was! It’s a simple/non fussy and clever design, geometrically pleasing to the eye, incorporates the insignia really well, the circle around it softens it, it’s classy and modern but timeless." Annalise Holme, Director of Insignia Crew.

Website Revamp

Next we created a new plan for the website with the following tweaks to make it more dynamic, mainly focussing on the homepage:

  • Slider banners
  • Call-to-action buttons on the slider
  • New headline and call-to-action buttons underneath the slider
  • New parallax slider with overlay text and button
  • Dynamic crew profiles which link to a new crew profile page / cleaner layout
  • Resized blog excerpts
  • Added a testimonial carousel to the footer
  • Added a newsletter sign-up form to the footer


Annalise Holme, Director of Insignia Crew, UK.

"We recently used TUBU to re-vamp our website, improve SEO and to assist us with finding someone to design our logo. What struck me most about Catherine is that she has 360 degree knowledge of all the areas she works within which saved us money but also time which is priceless when growing a business. You can be a designer and make things look great but not get where things should go to enhance traffic/sales. Catherine understands small businesses as runs one herself, she gets marketing, sales and design – links them altogether and POW you have your project sorted, to deadline and at very affordable rates, all without the hassle of recruiting/employing/managing someone to do it. 
I wouldn’t hesitate to recommend TUBU and we’ll continue to use TUBU as our business grows. Thank you Catherine, you’ve indeed been our right hand woman and our left leg!" 

Andy Christopher, Graphic Designer for Yachting Pages Media Group recently commented on Insignia Crew’s website.

"I love the website. Its clean, crisp and professional, which in today’s world is rare as most people just want to put as much information on as possible and then make their sites look horrible."