Digital Marketing, Content & Social

Content, Digital Marketing & Social

Due to having so many different roles in your business, you may struggle to find time for marketing and social. You’ve come to the right place because we love to help you find more time! Then you can focus on other areas of your business while this is taken off your hands.

Digital marketing

Content management plans
Social media strategy, content & management
SEO
Brand advocacy and brand ambassadors
Social media advertising
Press releases
Blogging
Newsletters
Website builds and content updates

I’ve demonstrated competency and proficiency in the essential elements of social marketing since TUBU launched in 2010, the same year that Instagram did. My skills include social media strategy, community building, content marketing and social media advertising. And I keep up to date with the ever-changing world of social media marketing through courses, which is good for your business too!

How to decide what to focus on

First off, we discuss your aims. Then we find out what is or isn’t working.

How are you analysing data?

Statistics from Google Analytics (specifically now GA4) will tell us what’s working and what isn’t. From there we’ll be able to best invest that precious marketing budget for a return-on-investment. However, if you don’t have Google Analytics set up, that’s OK. We can do that too! We’ll conduct a free assessment of your website to analyse the state of play.

Once we know where to focus for your audience and budget, then we nail the mixture of social marketing, blogging, newsletters and so on.

Graphic design for content and social

Hand-in-hand with written content goes design work. We offer the following in-house as well.

Social post graphics
Blog graphics
Flat lays
Web banners & buttons
Styling & photography

Return On Investment

It all, of course, comes down to this. It’s only worth investing in content and social marketing if we know your site is optimised to convert leads once they get there.

Blog posts and case studies are written well for SEO purposes and to be shared. Newsletters have lots of trackable links and are integrated with analytics. You get the picture. It’s not about marketing ‘fluff’, it’s about getting you results.